Nurture in Style: What it means to us—and to you

“Nurture in Style” is a reminder to our tribe to embrace their individuality and instinct throughout your parenting journey.  

But what does it actually mean?

To us, it invokes the connection between Nature and nurture. This is the idea, originally popularized by psychology research, that some of our behavior is encoded in our genes (it’s Nature) and some is influenced by family, friends, and our surroundings (nurture). In short, Nature is about what we’re born with and nurture is what we learn.

Nurture’s influence

The Nature-nurture connection shows up in our personalities, our preferences, and our choices. For many new mothers, their new role awakens nurturing instincts that they may not have experienced before but that suddenly seem deeply familiar. Said another way: becoming mothers can make us (in some ways) into our own mothers, overnight.

In fact, research suggests that the biggest predictor of how we behave as parents is the extent to which we’ve made sense of our own past—and this includes our childhoods. This can show up in imitating our parents—in ways both bad and good—as well as in how we overreact when upset, project on our own children, or seek to give them experiences we treasured as children or wanted to have but didn’t.

These influences can be strong whether or not your childhood was positive and you enjoy a strong relationship with your parents.

Nature’s influence

Of course, our behaviors are also shaped by the genes that we inherit from our parents as well as the complex hormonal responses in our bodies as we enter motherhood. Oxytocin, or the “bonding hormone,” plays a part in labour and delivery and enhances a mother’s connection to her child every time she holds, smells, and nurses the baby. Oxytocin is also activated in building the bond between adoptive parents and children. In fact, research has even found that a mother’s attention and involvement with her baby can shape the child’s lifelong response to oxytocin—blurring the line between Nature and nurture. (Spoiler: giving your baby or child your attention during quality time is a major driver). 

The connection to Nurture in Style

Science, genetics, and psychology aside, what does this all mean when it comes to Blloomigo? We embrace the idea that you can have the best of both Nature and nurture. You can express your own unique style while also providing nurture and comfort with thoughtfully designed functionality.

Of course, there are plenty of trendsetting mothers whose style choices have shaped baby announcements, registries, and arrivals over the last decade. From how pregnancies are announced to what you choose for diapering, women in this generation of motherhood have more inspiration (and pressure) all around them than ever before.

But they also have a strong mindset and confidence in their own styles and choices.

In fact, today’s new mothers are members of perhaps the most confident generation in the history of parenting. According to findings from a Pew Research Center study, Millennial mothers are more likely than Gen X or Baby Boomer mothers to rate themselves highly as parents. Millennial mothers are well-read, have strong opinions, and embrace the idea that motherhood is a phase in life’s journey—not a detraction from work, but an important part of one’s full and true identity.

Isn’t the idea that one can seek balance refreshing? That instead of being the product of Nature or nurture, we’re both? That instead of being a mother or a professional, we can be both? That instead of comfort vs. style, we can make one choice that incorporates both?

We certainly like the idea. And as long as we’re on the topic, we also think that proudly being YOU is timeless. We’d like to help you do it—on your own terms.